Privacy Policy

How we collect, use, and protect your information and manage cookies.

Last updated: April 4, 2026

At Liquid ICT ("we", "us", "our"), we take your privacy seriously. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website liquidict.co.uk (the "Site") or use our services. Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

Information We Collect

We may collect information about you in various ways. The information we may collect on the Site includes:

Personal Data

Personally identifiable information, such as your name, email address, phone number, company name, job title, and website address, that you voluntarily give to us when you fill out contact forms, request a demo, or communicate with us.

Derivative Data (Including Usage Data & Cookies)

Information our servers automatically collect when you access the Site, such as your IP address, browser type, operating system, access times, and the pages you have viewed directly before and after accessing the Site. We also use cookies and similar tracking technologies to track activity on our Site and hold certain information.

Cookies and Tracking Technologies

A cookie is a small text file stored on your computer or mobile device when you visit a website. We use cookies to operate and improve the Site, understand usage, and manage your consent preferences.

We categorize cookies as follows:

  • Necessary Cookies: These cookies are essential for the Site to function properly. They include cookies that remember your cookie consent preferences. Our Site cannot function properly without these cookies, and they are enabled by default and cannot be disabled through our consent tool.
    • liquidict_cookie_consent: Stores your consent decision ('allow' or 'deny') regarding other cookie categories. Expires after 1 year.
  • Analytics Cookies: These cookies allow us to recognise and count the number of visitors and see how visitors move around our Site when they are using it. This helps us improve the way our Site works, for example, by ensuring that users find what they are looking for easily. These cookies are only set if you explicitly consent by clicking "Accept" on our cookie banner.
    • Google Analytics/Tag Manager: We use Google Analytics and potentially Google Tag Manager to collect anonymous information about site usage. Google sets cookies like _ga, _gid, _gat_* to distinguish users and throttle request rates. Data collected may be transferred to Google servers in the United States. You can learn more about Google's practices at How Google uses information from sites or apps that use our services.

Managing Your Cookie Preferences

When you first visit our Site, you will see a banner asking for your consent to use non-necessary cookies. You can choose to "Accept" all cookies or "Deny" non-necessary cookies. Your preference is stored in the liquidict_cookie_consent cookie.

You can change your mind at any time. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Please note that blocking all cookies (including necessary ones) via your browser settings may affect the functionality of our Site.

How We Use Your Information

Having accurate information permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the Site to:

  • Respond to your inquiries submitted via contact forms or demo requests.
  • Send you requested information or provide services you have requested.
  • Monitor and analyze usage and trends to improve your experience with the Site (using analytics data only if consent is given).
  • Compile anonymous statistical data and analysis for use internally or with third parties (using analytics data only if consent is given).
  • Ensure the security and operation of our Site.
  • Comply with legal and regulatory requirements.

Disclosure of Your Information

We do not sell, trade, or rent your Personal Data to others. We may share information we have collected about you in certain situations:

  • By Law or to Protect Rights: If we believe the release of information about you is necessary to respond to legal process, to investigate or remedy potential violations of our policies, or to protect the rights, property, and safety of others, we may share your information as permitted or required by any applicable law, rule, or regulation.
  • Third-Party Service Providers: We may share your information with third parties that perform services for us or on our behalf, including data analysis (like Google Analytics, if consent given), email delivery, hosting services, and customer service. These service providers are obligated to protect your data.
  • Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Security of Your Information

We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

Your Data Protection Rights (Under GDPR and UK Law)

As a resident of the UK or the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

  • The right to access: You have the right to request copies of your personal data.
  • The right to rectification: You have the right to request that we correct any information you believe is inaccurate or complete information you believe is incomplete.
  • The right to erasure: You have the right to request that we erase your personal data, under certain conditions.
  • The right to restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
  • The right to object to processing: You have the right to object to our processing of your personal data, under certain conditions.
  • The right to data portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
  • The right to withdraw consent: You have the right to withdraw your consent at any time where we relied on your consent to process your personal information (e.g., for analytics cookies).

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us using the details below.

You also have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, if you are in the UK, please contact the Information Commissioner's Office (ICO).

Data Retention

We will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

International Transfers

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those from your jurisdiction (e.g., Google Analytics data transferred to the US). We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date at the top. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Liquid Ict Limited
Companies House number: 15519898
ICO registration reference: ZB767579
23 Lynfield Rd, North Walsham, Norfolk, NR28 0DP, United Kingdom
Email: info@liquidict.co.uk
Phone: 07517 988909